I don’t know about you, but I am feeling some serious solidarity with our WAG sisters as they face the biggest moments of their significant others’ lives: FIFA World Cup 2014. Don’t panic team, this isn’t a “sports exclusive” post (I mean come on!) but, the exotic location (Brazil), the amount of hotties on the pitch and the amount of money spent on it all make for something that The Lucky Portfolio needs to close in on.
Ok now that we’re all paying attention, I want to talk about booties (no, not those ones), like football boots. What’s fabulous from a fashion perspective about this World Cup is the colour and style of the boots that are darting across Brazil’s football pitches. As far as functionality goes, apparently they are all much of muchness but you have to admire the design and aesthetic pleasance of this footwear.
Adidas has gone for the (rather passé) futuristic Battlepack models which are each promoted by a different player. Although the mostly black and white colour scheme resists clashing with team socks, they aren’t exactly memorable. However, news just in, they are currently the boots that have scored the most goals – over half of the 49 currently scored. Go out and impress your boyfriend(s) with that knowledge.
And Nike is being its usual show-offy self with these fluoro numbers, the Fly knit Magista boots, which I LOVE because they are knitted. This is not only innovated but allows a flurry of nana jokes to be unleashed, but is a revolution as far as material production and boot technology goes.
However, the winners on the pitch are these bi-coloured pairs from Puma. Puma only holds 8% of the global soccer market and is kitting out eight teams (compared with ten for Nike and nine for Adidas) and yet has managed to score so much publicity from these puppies. Called evoPower Tricks they are, as you can see, one pink, one blue shoe and funnily enough, no brand has ever had that at a World Cup before. These boots are marketed on a “dare to be different” sort of campaign and are doing their bit to shake up the dominance of Adidas and Nike on football’s world stage.
All I can say to that is pink shoes on hot men? Yes please Puma, yes please.